SEO (Search Engine Optimization)

The New Business-finding Tool:
Beating Search Engines at Their Own Game.

When your customers search for your services, are they finding you —
or your competition?

It’s no secret phone books are obsolete and the Yellow Pages are dead. Google and other
search engines haven’t only replaced them, they’ve become the most critical and frequently
used business-finding tool. Ask your customers how they heard about you, and it’s
guaranteed the number who say Yellow Pages is nil — or even zero.

The answer to this information revolution carries some good news and some bad news.
The good news is, there’s a solution. The bad news is, it doesn’t always work.

What is Search Engine Optimization (SEO)?

When a potential customer uses Google, Bing or Yahoo to look for goods and services,
powerful web technology analyzes and separates text ‘notes’ generated by search words
or phrases. Then, like magic, they rank sites that best match them. They might rank your site
higher on the results page so potential customers notice you before your competition . . .

Or they may not. And, if they don’t, the likelihood potential customers will hear what you have to
say is also nil. Having ineffective SEO is like placing a Yellow Pages ad in the wrong category.

How do I make sure my site is in sync with SEO searches?

The truth is, SEO isn’t magic, it’s carefully and methodically designed. Search engines don’t
care what things look like, and they don’t read words like people do. So how your web copy
is written, and how often SEO engines find you is dependent on understanding SEO and
how it works. Basically you have to beat search engines at their own game.

If you’re working with a website design expert who doesn’t incorporate SEO,
you might as well insist your print ad appear on the last page of the newspaper.

Click here to see what I can do.

Email or call 937.542.1398 today for more info regarding your next marketing project.